Winklix LLC - IT Consultation , Mobile App Development , Salesforce / SAP Consultation & More

Building a successful mobile app isn't just about great design and innovative features; it's also about delivering a seamless, bug-free experience. In today's competitive market, a single bug can lead to a bad review, uninstalls, and a tarnished reputation. The key to avoiding this lies in a robust testing strategy, powered by the right tools. This blog explores the top mobile app testing tools that can help your team achieve faster release cycles and ensure your app is as flawless as it is functional. The Two Sides of the Testing Coin: Manual vs. Automation Before diving into the tools, it's essential to understand the two main approaches to mobile app testing. Manual Testing 👨‍💻 Manual testing involves a human tester interacting with the app just like a real user. This method is crucial for  usability testing, exploratory testing, and user experience (UX) analysis . A human eye can spot visual glitches, awkward navigation, or design flaws that automated scripts mig...

In today’s fast-paced digital world, customers expect personalized, timely, and seamless experiences across every touchpoint. Salesforce Marketing Cloud’s   Journey Builder  makes this possible by enabling marketers to design and automate customer journeys at scale. Whether you’re welcoming new subscribers, nurturing leads, or re-engaging dormant customers, Journey Builder helps you craft tailored experiences that drive engagement and loyalty. If you’re new to Marketing Cloud , this step-by-step guide will walk you through creating your first automated journey with Journey Builder. What is Journey Builder? Journey Builder is a drag-and-drop tool in Salesforce Marketing Cloud that allows marketers to design personalized customer journeys based on customer behaviors, attributes, and preferences. By combining automation with intelligence, it helps deliver the right message at the right time, through the right channel. With Journey Builder, you can: Automate customer engagement w...

In the age of data-driven decisions,  Generative AI (GenAI )  has moved far beyond content creation. One of the most promising frontiers is the creation of  digital twins of human behavior —sophisticated AI models that simulate how individuals or groups make decisions, interact, and evolve over time. For businesses, this unlocks powerful opportunities in forecasting, marketing, and strategy optimization. Companies across industries are increasingly seeking partnerships with an  AI development company in New York  to leverage these capabilities, turning abstract behavioral data into actionable insights at scale. What Are Digital Twins of Human Behavior? Traditionally, digital twins have been used to mirror physical assets like machines, vehicles, or even cities, enabling predictive maintenance and optimization. But with the integration of  Generative AI , we can now create digital twins of  people —not in their physical form, but in their  psycholo...

Over-the-top (OTT) platforms have transformed how we consume entertainment. From binge-worthy shows to blockbuster premieres, streaming apps have become the centerpiece of digital entertainment. Traditionally, AI in OTT has been synonymous with  content recommendations —the “Because you watched…” section we’ve all come to expect. But the real power of AI goes far beyond recommending the next show. Today, AI is helping OTT platforms innovate in  content tagging, quality control, churn prediction, and even dynamic ad insertion . In this article, we’ll explore how these advancements are shaping the future of streaming apps and why working with the right  mobile app development company in New York  can give OTT businesses a strong competitive edge. 1. Automated Content Tagging: Smarter Libraries, Faster Search A challenge for any OTT platform is organizing thousands of movies, shows, and short videos in a way that helps users find what they want quickly. Traditionally, t...

In today’s competitive marketplace,  sales success isn’t just about closing deals—it’s about showing up ready, informed, and confident for every client interaction . That’s where  AI-powered sales readiness tools  like  Salesforce Agentforce  are reshaping the game. Far from replacing the human touch, AI is  helping sellers prepare smarter, engage better, and adapt faster —making every conversation more relevant, personal, and impactful. From Guesswork to Data-Driven Confidence Traditionally, sales reps relied on static training materials, old CRM notes, and fragmented market research before walking into a client meeting. Now, with  Agentforce’s real-time insights , sellers can: Pull the latest client data instantly  – from purchase history to recent service issues. Spot buying signals and market shifts  in seconds. Identify key decision-makers and influencers  with updated contact intelligence. This means no more “winging it” with outda...

In today’s fast-moving business world, inventory tracking and supply chain visibility can make or break an organisation’s efficiency. Whether you’re managing a retail store, a warehouse, or a global distribution network, knowing exactly where your stock is—and how fast it’s moving—is essential. This is where mobile apps step in as game-changers. As a leading  mobile app development company in Dubai , we’ve seen firsthand how customised mobile solutions help businesses track inventory in real time, improve communication, and gain deeper visibility into their supply chains. Real-Time Inventory Tracking Gone are the days of manual spreadsheets and delayed stock reports. Mobile apps now integrate directly with barcode scanners, RFID tags, and cloud databases to provide instant updates. For example, a warehouse manager can use a mobile app to scan an incoming shipment and instantly update the inventory system. This real-time tracking ensures accurate stock levels, minimises errors, and ...

The buzz around Generative AI, spearheaded by powerful Large Language Models (LLMs), often centers on its most visible application: the chatbot. While conversational AI has revolutionized customer service and information retrieval, it's just the tip of the iceberg. The true potential lies in a more sophisticated synergy—the combination of traditional Machine Learning (ML) techniques with the creative power of Generative AI. This powerful partnership is driving innovation across industries, creating real-world use cases that go far beyond simple conversation. The Symbiotic Relationship At its core, traditional Machine Learning excels at analysis, prediction, and classification. It learns from vast datasets to identify patterns, forecast future trends, and make decisions based on historical data. Think of it as the brain for logic and reasoning. Generative AI, on the other hand, is the creative engine. It learns the underlying structure of data to generate new, original content—be ...

Artificial intelligence is rapidly transforming the Android app landscape, offering unparalleled opportunities for innovation, personalization, and efficiency. From intelligent assistants to predictive analytics in health apps, AI is becoming an integral part of our daily mobile experience. However, this power comes with a profound responsibility: ensuring that the AI we build is ethical, fair, and respects user rights. Ignoring ethical considerations in AI can lead to significant repercussions, including biased outcomes, privacy breaches, and a lack of trust from users. For Android app developers , proactively addressing these challenges is not just a matter of compliance, but a fundamental pillar for building successful, sustainable, and user-centric applications. This blog delves into the critical considerations and best practices for developing AI-powered Android apps responsibly, focusing on the core principles of bias, privacy, and transparency. The Pillars of Ethical AI in Andr...