Generative AI and Digital Twins of Human Behavior: Transforming Business Forecasting

In the age of data-driven decisions, Generative AI (GenAI ) has moved far beyond content creation. One of the most promising frontiers is the creation of digital twins of human behavior —sophisticated AI models that simulate how individuals or groups make decisions, interact, and evolve over time. For businesses, this unlocks powerful opportunities in forecasting, marketing, and strategy optimization. Companies across industries are increasingly seeking partnerships with an AI development company in New York to leverage these capabilities, turning abstract behavioral data into actionable insights at scale. What Are Digital Twins of Human Behavior? Traditionally, digital twins have been used to mirror physical assets like machines, vehicles, or even cities, enabling predictive maintenance and optimization. But with the integration of Generative AI , we can now create digital twins of people —not in their physical form, but in their psycholo...